Privacy policy

This policy explains how AgriXchange (AgriXchange (Pty) Ltd, reg. no. 2025/631499/07) collects, uses and protects your personal information, in line with the Protection of Personal Information Act, 4 of 2013 (POPIA).

Who we are

AgriXchange runs live and online auctions of livestock, game, implements and related goods. We are the responsible party for the information you give us.

Address: PO Box 1234, Krugersdorp
Telephone: 083 7171 123
Email: cp@agrixchange.co.za

What we collect

• Registration: name, surname, ID or passport number, cellphone number, email address, address, company and VAT details.
• Documents: copies of your ID, driver's licence or passport, proof of address, proof of bank details, CIPC registration and VAT certificate, where an auction requires them.
• Auction activity: bids, purchases, sales, floor numbers, invoices, payments and deposits.
• Technical information: IP address, device and browser information and, with your consent, analytics and advertising cookies.

Why we use it

• To create your account, verify your identity and approve your registration.
• To run auctions: process bids, allocate lots to buyers and sellers, issue invoices and seller statements and process payments.
• To meet legal obligations (e.g. tax, VAT and accounting records).
• To contact you about your account, bids and invoices.
• Marketing: to tell you about upcoming auctions and services — only if you have given consent. You may unsubscribe at any time.

Who we share it with

• The other party to a sale: the buyer sees the seller's name and the seller sees the buyer's name, so the transaction can be completed.
• Service providers working on our behalf, such as website hosting, SMS and email services and payment processing. They may only use the information for that purpose.
• Authorities where the law requires it.

We never sell your personal information.

Cookies and analytics

We use essential cookies to keep you signed in. Analytics and advertising cookies (e.g. Google Analytics, Google Ads, Meta and Microsoft Clarity) are only loaded if you accept them in the cookie banner. You can change your choice by clearing your browser's cookies for this website.

How long we keep it

We keep information for as long as needed for its purpose, or as long as the law requires (for example five years for tax and accounting records).

Security

We take reasonable technical and organisational measures to protect your information. Documents such as ID copies are stored privately and are accessible only to you and our staff.

Your rights

You have the right to:

• ask what information we hold about you, and get a copy;
• have incorrect information corrected or updated;
• ask us to delete information we may no longer lawfully keep;
• object to direct marketing, and unsubscribe at any time;
• lodge a complaint with the Information Regulator (inforegulator.org.za).

Contact the Information Officer

Email: cp@agrixchange.co.za

Changes

We may update this policy from time to time. The date of the latest version is shown at the top of this page. We will notify registered users of material changes.